Zhège měizhuāngbózhǔ tuījiàn de kǒuhóng mài duànhuò le.
The lipstick this beauty blogger recommended is sold out.
Tips
usage
博主 (blogger) is the catch-all suffix for Weibo/Xiaohongshu-style creators in a niche: 美妆博主 (beauty), 美食博主 (food), 穿搭博主 (fashion/styling), 健身博主 (fitness). Compare with 主播 (livestreamer), UP主 (Bilibili creator), and 网红 (general influencer).
culture
美妆博主 are central to Chinese e-commerce: a single recommendation on 小红书 (Xiaohongshu / RED) or a 直播 (livestream) by a top creator can move enormous product volume.
