立人设

立人設

lìrénshè

phrase

Meanings

1 to craft a public persona
2 to build a curated image (of a celebrity or influencer)

Characters

to set up / establish

to set / design

Examples

这个明星立人设立得太假了。

Zhège míngxīng lì rénshè lì de tài jiǎ le.

This celebrity's crafted persona is way too fake.

他靠立学霸人设圈粉。

Tā kào lì xuébà rénshè quānfěn.

He grew a fanbase by building a top-student persona.

一旦人设崩了就很难挽回。

Yídàn rénshè bēng le jiù hěn nán wǎnhuí.

Once the persona collapses it's very hard to recover.

Tips

register

Internet / entertainment-industry slang. 人设 (人物设定, "character setup") borrows from anime/game terminology for a character's fixed traits, now applied to celebrities. 立 = "to set up". The opposite is 人设崩塌/人设崩了 ("persona collapse"). Casual register.

Stroke Order

立 lì

人 rén

设 shè