人设

人設
rénshè
noun

Meanings

  1. 1 public persona
  2. 2 character setting
  3. 3 image one projects

Characters

Short for 人物设定 (character design/setup). Originally an anime/fiction term, now used for real people's public personas.

Examples

HSK 5
Tā de rénshè shì nuǎnnán, jiéguǒ fānchē le.
His persona was 'warm guy,' but it fell apart.
HSK 7-9
Zhège juésè de rénshè hěn tǎoxǐ.
This character's design is very likeable.

Tips

culture
In entertainment, celebrities carefully craft a 人设 - e.g. 学霸人设 (smart persona), 好爸爸人设 (good father image). 人设崩塌 ('persona collapse') is when a scandal destroys their image.
usage
Also used casually for anyone's personality brand: 人设什么? (What's your thing?). Originally from anime character design sheets.

Stroke Order

rén
shè