用户画像

用戶畫像

yònghùhuàxiàng

noun

Meanings

1 user profile, user persona (marketing / product term)
2 data-driven model of a target user

Characters

household, account

portrait, image

Examples

做产品之前要先建立用户画像。

Zuò chǎnpǐn zhīqián yào xiān jiànlì yònghù huàxiàng.

You need to build user personas before designing a product.

平台根据用户画像推送广告。

Píngtái gēnjù yònghù huàxiàng tuīsòng guǎnggào.

The platform pushes ads based on user profiles.

我们的用户画像主要是一二线城市的白领。

Wǒmen de yònghù huàxiàng zhǔyào shì yī èr xiàn chéngshì de báilǐng.

Our target user is mostly white-collar workers in first- and second-tier cities.

Tips

usage

Industry jargon in product, marketing and data teams. 画像 here means 'portrait' in the abstract sense — a data sketch of the user, not a literal image.

Stroke Order

用 yòng

户 hù

画 huà

像 xiàng