用户画像

用戶畫像

yònghù huàxiàng

noun

Meanings

1 user profile, user persona (marketing / product term)
2 data-driven model of a target user

Characters

household, account

portrait, image

Examples

HSK 5

做产品之前要先建立用户画像。

Zuò chǎnpǐn zhīqián yào xiān jiànlì yònghù huàxiàng.

You need to build user personas before designing a product.

HSK 5

平台根据用户画像推送广告。

Píngtái gēnjù yònghù huàxiàng tuīsòng guǎnggào.

The platform pushes ads based on user profiles.

HSK 6

我们的用户画像主要是一二线城市的白领。

Wǒmen de yònghù huàxiàng zhǔyào shì yī'èr xiàn chéngshì de báilǐng.

Our target user is mostly white-collar workers in first- and second-tier cities.

Tips

usage

Industry jargon in product, marketing and data teams. 画像 here means 'portrait' in the abstract sense - a data sketch of the user, not a literal image.

Stroke Order

用 yòng

户 hù

画 huà

像 xiàng