We need to deeply cultivate the local market before expanding outward.
Tips
usage
Originally an agricultural term ('deep plowing'), now mostly a business/policy buzzword meaning to commit long-term to one area instead of chasing fads. 深耕市场 = work a market thoroughly. Compare 拓展 tuòzhǎn (to expand outward).
memory
深 'deep' + 耕 'plow' — picture pushing the plow deep instead of just scratching the surface. Same metaphor in English: to 'plow deep' or 'dig in'.
