深耕

shēngēng
verb

Meanings

  1. 1 to deeply cultivate
  2. 2 to thoroughly develop (a market or field)
  3. 3 deep plowing

Examples

HSK 7-9
Gōngsī zài xīnnéngyuán lǐngyù shēngēng duōnián.
The company has deeply cultivated the new-energy sector for many years.
HSK 7-9
Wǒmen yào shēngēng běndì shìchǎng, zài xiàng wài tuòzhǎn.
We need to deeply cultivate the local market before expanding outward.

Tips

usage
Originally an agricultural term ('deep plowing'), now mostly a business/policy buzzword meaning to commit long-term to one area instead of chasing fads. 深耕市场 = work a market thoroughly. Compare 拓展 (to expand outward).
memory
'deep' + 'plow' - picture pushing the plow deep instead of just scratching the surface. Same metaphor in English: to 'plow deep' or 'dig in'.

Stroke Order

shēn
gēng