月活

yuèhuó

noun

Meanings

1 monthly active users (MAU)
2 monthly active (count)

Characters

Examples

HSK 5

这款 app 的月活突破了一亿。

Zhè kuǎn app de yuèhuó tūpò le yīyì.

This app's monthly active users surpassed 100 million.

HSK 7-9

投资人最看重的就是月活。

Tóuzīrén zuì kànzhòng de jiùshì yuèhuó.

What investors care about most is monthly active users.

Tips

usage

Industry shorthand for 月活跃用户. The matching pair is 日活 (DAU, daily active users). Used constantly in Chinese tech-industry reporting and investor decks.

Stroke Order

月 yuè

活 huó