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月活

yuèhuó
noun

Meanings

  1. 1 monthly active users (MAU)
  2. 2 monthly active (count)

Examples

这款 app 的月活突破了一亿。
Zhè kuǎn app de yuèhuó tūpòle yī yì.
This app's monthly active users surpassed 100 million.
投资人最看重的就是月活。
Tóuzīrén zuì kànzhòng de jiùshì yuèhuó.
What investors care about most is monthly active users.

Tips

usage
Industry shorthand for 月活跃用户 (yuè huóyuè yònghù). The matching pair is 日活 (DAU, daily active users). Used constantly in Chinese tech-industry reporting and investor decks.

Stroke Order

月 yuè
活 huó