招揽

招攬

zhāolǎn

verb HSK 7-9 #20,573

Meanings

1 to solicit (business, customers)
2 to drum up
3 to canvass
4 to tout

Characters

to beckon; to recruit

to pull in; to gather

Literally 'beckon and pull in' — actively attracting people

Examples

商家想尽办法招揽顾客。

Shāngjiā xiǎngjìn bànfǎ zhāolǎn gùkè.

Merchants try every means to attract customers.

他在街上招揽生意。

Tā zài jiēshàng zhāolǎn shēngyì.

He was drumming up business on the street.

Tips

usage

招揽 implies actively seeking out and pulling in customers or business. Common objects: 顾客 (customers), 生意 (business), 人才 (talent). It can have a slightly pushy connotation.

Stroke Order

招 zhāo

揽 lǎn