招揽

招攬

zhāolǎn

verb HSK 7-9 #20,573

Meanings

1 to solicit (business, customers)
2 to drum up
3 to canvass
4 to tout

Characters

to beckon; to recruit

to pull in; to gather

Literally 'beckon and pull in' - actively attracting people

Examples

HSK 3

他在街上招揽生意。

Tā zài jiē shàng zhāolǎn shēngyì.

He was drumming up business on the street.

HSK 7-9

商家想尽办法招揽顾客。

Shāngjiā xiǎngjìn bànfǎ zhāolǎn gùkè.

Merchants try every means to attract customers.

Tips

usage

招揽 implies actively seeking out and pulling in customers or business. Common objects: 顾客 (customers), 生意 (business), 人才 (talent). It can have a slightly pushy connotation.

Stroke Order

招 zhāo

揽 lǎn