微商 (wēishāng): WeChat-based seller

Meanings

1 WeChat-based seller
2 social-commerce micro-merchant

Characters

微

Examples

她辞职做微商,主要在朋友圈卖面膜。

Tā cízhí zuò wēishāng, zhǔyào zài péngyǒuquān mài miànmó.

She quit her job to become a WeChat seller, mainly selling face masks in her Moments.

微商需要不停发圈刷存在感。

Wēishāng xūyào bùtíng fā quān shuā cúnzàigǎn.

WeChat micro-merchants have to keep posting in Moments to stay visible.

Tips

culture

微商 emerged around 2013-2014 when sellers began using WeChat (微信) Moments as a sales channel — typically pyramid-style cosmetics, snacks, or supplements pushed via personal contacts. The label now carries a slightly negative connotation in mainland China, suggesting hard-sell spam to one's social circle.

memory

微 'micro' (as in 微信 WeChat) + 商 'merchant' = a merchant operating at the micro / personal-network scale.