The
开箱 (unboxing) genre is huge across
抖音 (Douyin),
小红书 (Xiaohongshu), and
哔哩哔哩 (Bilibili) — phones, sneakers, blind boxes (
盲盒), and luxury goods drive most views. Pop-Mart blind-box unboxings in particular are a defining 2020s Chinese internet ritual.
