E-commerce / social-media buzzword. Xiaohongshu, Douyin and Taobao influencers use
好物推荐 (hǎowù tuījiàn, good-find recommendation),
好物分享 (hǎowù fēnxiǎng) constantly. The classical 'good thing/being' meaning is rare today; modern usage is product-review register.
