口碑

kǒubēi

noun HSK 7-9 #24,815

Meanings

1 public reputation; word of mouth

Characters

stone tablet; stele

Literally 'mouth monument' — reputation passed from mouth to mouth, as lasting as words carved in stone.

Examples

这家餐厅口碑很好。

Zhèjiā cāntīng kǒubēi hěn hǎo.

This restaurant has a great reputation.

口碑比广告更重要。

Kǒubēi bǐ guǎnggào gèng zhòngyào.

Word of mouth is more important than advertising.

这部电影口碑不错。

Zhèbù diànyǐng kǒubēi búcuò.

This movie has good reviews.

Tips

usage

口碑 is the Chinese equivalent of 'word of mouth' or online reviews. 口碑营销 (kǒubēi yíngxiāo) means word-of-mouth marketing. On Douban (China's IMDb), a movie's 口碑 can make or break its box office.

Stroke Order

口 kǒu

碑 bēi