Shuāng shí yī dàngtiān Táobǎo fǎngwènliàng chuàng lìshǐ xīngāo.
On Double 11 day, Taobao's traffic hit a historical high.
Tips
culture
Started in 2009 by Alibaba's Tmall, turning the pre-existing 光棍节 ('Singles' Day,' named for the four '1's in 11/11) into the world's largest online shopping event. Now runs for multiple weeks with pre-sale deposits and partial-payment games.
