双十二

双十二 (December 12) is Alibaba's secondary shopping festival, launched in 2012 as a follow-up to its blockbuster 双十一 (Nov 11). It's positioned for smaller merchants and fashion / lifestyle categories that didn't get top placement on Double Eleven. Discounts and total GMV are noticeably smaller, so it's often called 双十一的余热 ('the leftover heat from Double Eleven').

Pronunciation note: 二 (èr) after 十 forms 十二 (shí'èr); the apostrophe in pinyin shuāngshí'èr separates the syllables to prevent reading it as shuāng-shíer.