Still single? Let's talk again after Singles' Day.
Tips
culture
November 11 (11/11, four 'bare sticks') started as a 1990s Nanjing University student joke about being single. Alibaba's Tmall turned it into 双十一 in 2009, and it is now an annual shopping festival that dwarfs Black Friday in sales volume.
usage
Also called 双十一 ('Double Eleven'), which is the dominant name in retail contexts. 光棍节 keeps the original 'single people's day' flavor; 双十一 is purely the shopping event.
