Rose to fame through the 'New Concept Writing Contest' (
新概念作文大赛) in 2001. His trademark blend of melodrama, luxury-brand name-dropping, and Shanghai glamour made 《
小时代》 a cultural phenomenon — and a lightning rod for critics. Publicly admitted plagiarism in his 2003 novel 《
梦里花落知多少》 after losing a court case.