轻奢

輕奢

qīngshē

adjective

Meanings

1 affordable luxury
2 light luxury
3 accessible premium

Characters

Examples

这个包是轻奢品牌，不算太贵。

Zhège bāo shì qīngshē pǐnpái, bù suàn tài guì.

This bag is an affordable-luxury brand, not that expensive.

新家走的是轻奢风格。

Xīn jiā zǒu de shì qīngshē fēnggé.

The new home is done in a light-luxury style.

Tips

register

Marketing/lifestyle term coined in the 2010s: accessible premium brands (Coach, Michael Kors tier) positioned above mass market but below true luxury. Heavily used in Xiaohongshu home and fashion content.

Stroke Order

轻 qīng

奢 shē