薇娅 (Wēiyà) · Viya (Chinese livestream e-commerce host)

Meanings

1 Viya (Chinese livestream e-commerce host)
2 Huang Wei (real name)

About Viya

born 1985 · 网红 internet celebrity

Livestream sales host who was, with 李佳琦, the best-known seller on Taobao Live in the late 2010s, often drawing tens of millions of viewers to one broadcast. In 2021 she was fined 1.341 billion yuan for tax evasion.

Also called 黄薇

Characters

薇

wēi

fern/rose (poetic name element)

娅

yà

(name character)

Examples

HSK 5

薇娅一场直播能卖几个亿。

Wēiyà yì chǎng zhíbō néng mài jǐ gè yì.

Viya could sell hundreds of millions of yuan in a single livestream.

HSK 6

薇娅因为偷税漏税被罚款。

Wēiyà yīnwèi tōushuì lòushuì bèi fákuǎn.

Viya was fined for tax evasion.

HSK 7-9

薇娅以前是淘宝直播一姐。

Wēiyà yǐqián shì Táobǎo zhíbō yì jiě.

Viya used to be the top female livestream host on Taobao.

Tips

culture

Her most unusual sale came on 1 April 2020, when she offered a launch on a 快舟 ('fast boat') rocket, listed at 45 million yuan with 5 million off for her viewers. More than 800 people paid a refundable 500,000-yuan deposit for the chance to buy it.

usage

The press called her 淘宝一姐 or 直播一姐: 一姐 'big sister number one' is slang for the top woman in a field. The male form is 一哥, as in 李佳琦's nickname 口红一哥 'lipstick king'.

In Pop Culture

薇娅 Wēiyà

Viya

Chinese livestream e-commerce host born 1985. Routinely drew tens of millions of viewers on Taobao Live; her Singles' Day sessions broke records for single-host sales. Fined ¥1.341 billion for tax evasion in December 2021 and removed from major platforms.