This idiom refers to Zhao Kuo (
赵括), a Warring States general who was an expert in military theory but had no battlefield experience. His father, the renowned general Zhao She, warned that Zhao Kuo could only 'talk about war on paper.' In 260 BC, Zhao Kuo led 400,000 troops to total annihilation at the Battle of Changping against Qin's general Bai Qi.