Bare
理想 (lǐxiǎng) in everyday Chinese means 'ideal' / 'aspiration' — the
汽车 suffix disambiguates the car brand. A nice secondary pun: founder
李想's given name
想 (xiǎng) also sits inside
理想, so the brand name reads as both 'ideal' and an echo of the founder's name. Positioned as a range-extender (
增程式) specialist, sidestepping range-anxiety objections to pure EVs.