Mostly sold as long-life milk in cartons and pouches that keep without a fridge; chilled fresh milk costs more. Cooks use it in milk puddings, milk tea, soft breads and fried milk custard.
Historically, dairy wasn't a major part of the Chinese diet, and many Chinese adults are lactose intolerant. But milk consumption has grown enormously in recent decades, and brands like 蒙牛 are household names.