Reduplication of single-syllable adjectives (AA pattern) softens and informalizes them.
帅 ('handsome') alone is a flat statement;
帅帅的 ('a touch handsome / cool-looking') is conversational and warm. Same pattern in
美美的 (měiměi de, 'pretty in a soft way') and
乖乖的 (guāiguāi de, 'sweetly well-behaved').