Not all second-gen rich kids like to flaunt their wealth.
Tips
culture
Term crystallized in the late 2000s for the children of entrepreneurs who got rich under Deng Xiaoping's 1980s reforms. Often carries negative connotations of entitlement. The parallel-opposite 穷二代 (second-gen poor) was coined around the same time.
usage
The 二代 suffix spawned a whole family: 官二代 (officials' kids), 星二代 (celebrity kids), 富三代 (third-generation rich), 网二代 (internet-famous kids).