The company officially announced the new product's release date.
Tips
culture
官宣 went viral in 2018 when actress 赵丽颖 and actor 冯绍峰 announced their marriage on Weibo with the caption '官宣.' It became the standard way to announce relationships, marriages, or any major personal news online.
usage
Originally short for 官方宣布 (official announcement). Now used casually: 你们什么时候官宣？(When are you two going to make it official?)
