Wánměi Rìjì kào Xiǎohóngshū hé zhíbō hěnkuài huǒ le qǐlai.
Perfect Diary took off quickly thanks to Xiaohongshu and livestreams.
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Launched in Guangzhou in 2017, it grew through influencer posts on 小红书 and livestream sales, and became one of the best-known 国货 (home-grown) beauty brands. Its parent, Yatsen, listed in New York in 2020.
