Founded by
汪滔 (Wāng Tāo, Frank Wang) in 2006 while he was a student at HKUST (
香港科技大学). Headquartered in
深圳 (Shēnzhèn), DJI now controls roughly 70% of the global consumer drone market. The full Chinese company name is
大疆创新 (Dàjiāng Chuàngxīn, 'DJI Innovations'). The English 'DJI' is from the pinyin initials of
大疆创新.