Tā yǐ hóngyī dàpào de xíngxiàng zài kējìquān wénmíng.
He is known in the tech world for his 'Red-Shirt Cannon' persona.
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Famous for his outspoken style and the '3Q War' (3Q大战), a 2010 standoff with Tencent that ended up reshaping Chinese internet competition law. Often photographed wearing red shirts.