Japanese gyudon (beef-bowl) chain founded 1899 in Tokyo's Nihonbashi fish market. 吉野家 is the Chinese reading of 吉野 (Yoshino, the Nara-prefecture area famous for cherry blossoms). Entered mainland China in 1992 via Beijing.
usage
The characters 吉野家 are actually a Japanese name; in Chinese they're read Jí-yě-jiā. Japanese reading: Yo-shi-no-ya.
