卖货 (màihuò): to sell goods (esp. via livestr…

Meanings

1 to sell goods (esp. via livestream)
2 to do live commerce

Characters

卖

Examples

她每天晚上直播卖货。

Tā měitiān wǎnshang zhíbō màihuò.

She livestreams to sell products every night.

明星下场卖货已经不稀奇了。

Míngxīng xià chǎng màihuò yǐjīng bù xīqí le.

Celebrities going on livestream to sell products is no longer unusual.

Tips

culture

Plain literal meaning: 'sell goods.' But since ~2019 it's the default term for 直播卖货 'livestream selling' — the Taobao Live / Douyin shopping format pioneered by 李佳琦 and 薇娅. Compare 带货 (dàihuò), which adds the influence-driven 'celebrity-pushes-brands' nuance.

usage

卖货 = the act of selling. 带货 = using your influence to promote products (literally 'lead/carry goods'). 主播带货 'streamer promotes' overlaps with 主播卖货 'streamer sells,' but 带货 implies the streamer's personal pull is what moves the product.