Made up of
刘苏良 and
胡跃清, rural creators from
赣州 (Ganzhou, Jiangxi). Viral since 2018 for deadpan "reasons this bamboo rat has to be eaten today" bits — the rat got heatstroke, got depressed, got hit by a rock, looked ugly, etc. Became a meme template
为什么XX,
因为XX ("why this rat? because..."). Pioneered Bilibili's
三农 (rural) content wave.