购物节

購物節
gòuwùjié
noun

Measure Word

Meanings

  1. 1 shopping festival
  2. 2 large-scale promotional sales event (e.g. Singles' Day, 618)

Examples

HSK 1
Zhōngguó yì nián yǒu hǎojǐ ge dà gòuwùjié.
China has several major shopping festivals each year.
HSK 4
Gòuwùjié qījiān kuàidìyuán tèbié máng.
Delivery workers are especially busy during shopping festivals.

Tips

culture
China's e-commerce calendar runs on five anchor 购物节: 年货节 (January), 38妇女节 (March 8), 618 (June), 七夕/520 (variable), 双11 / 双12 (Nov-Dec). Together they account for the majority of yearly online retail volume.
grammar
购物 'shopping' + 'festival'. The here is doing the same work as in 春节 (Spring Festival) or 中秋节 (Mid-Autumn Festival) - a calendrical event with shared cultural rituals, only here the rituals involve coupons and pre-sale deposits.

Stroke Order

gòu
jié