The hook from
蜜雪冰城's Chinese-language jingle (released 2021), set to the melody of the American folk song 'Oh Susanna.' The snowman mascot, the pun on
甜蜜蜜 (Teresa Teng's 1979 hit), and the relentless repetition turned it into a meme that spawned thousands of cover videos on Bilibili and Douyin.