Abbreviation of
欧洲面包 (Ōuzhōu miànbāo, 'European bread'). Trendy on Chinese food social media around 2018 onward — covers sourdough, baguettes, ciabatta, dense whole-grain loaves: anything chewy, crusty, and not the soft sweet milk bread (
主食面包) that dominated mainland bakeries in the 2000s.