文旅 (wénlǚ): culture and tourism

Meanings

1 culture and tourism
2 cultural tourism

Characters

文

Examples

文化和旅游部简称文旅部。

Wénhuà hé Lǚyóu Bù jiǎnchēng Wénlǚ Bù.

The Ministry of Culture and Tourism is abbreviated as 'Wenlu Bu'.

当地大力发展文旅产业。

Dāngdì dàlì fāzhǎn wénlǚ chǎnyè.

The local government is vigorously developing the cultural tourism industry.

Tips

culture

Created when the 文化部 (Wénhuà Bù, Ministry of Culture) and 国家旅游局 (Guójiā Lǚyóu Jú, National Tourism Administration) merged into the 文化和旅游部 in 2018. After 2023 it became a marketing buzzword for any city that turned a local trend into tourism — Zibo barbecue, Harbin's ice festival, Tianshui's malatang.