开直通车

開直通車

kāizhítōngchē

phrase

Meanings

1 to run a Taobao Through Train ad campaign
2 to bid on keywords for paid traffic on Taobao/Tmall

Characters

to open, operate

to pass through

Examples

新店都得开直通车测款。

Xīn diàn dōu děi kāi zhítōngchē cè kuǎn.

New shops all have to run Through Train ads to test products.

他每个月开直通车要花几万块。

Tā měi ge yuè kāi zhítōngchē yào huā jǐ wàn kuài.

He spends tens of thousands a month on Through Train ads.

Tips

usage

Standard verb collocation. 开 ('to open / run') + 直通车 (Taobao's CPC ad product). Note 开 here is the same generic 'to operate' sense as in 开店 (run a shop) or 开车 (drive a car), neatly punning on the literal 'open the train' reading. Taobao sellers who 开直通车 are essentially buying their way into the search results.

Stroke Order

开 kāi

直 zhí

通 tōng

车 chē