带货达人

帶貨達人

dàihuò dárén

noun

Measure Word

一位带货达人 wèi

Meanings

1 livestream sales star
2 e-commerce influencer who drives product sales

Characters

Examples

HSK 7-9

她是抖音上有名的美妆带货达人。

Tā shì Dǒuyīn shàng yǒumíng de měizhuāng dàihuò dárén.

She's a well-known beauty livestream sales star on Douyin.

HSK 7-9

现在很多品牌找带货达人合作比投广告划算。

Xiànzài hěnduō pǐnpái zhǎo dàihuò dárén hézuò bǐ tóu guǎnggào huásuàn.

Many brands now find it cheaper to partner with sales-influencers than to buy ads.

Tips

usage

Literally 'bring-goods talent'. 带货 - 'to sell-through' or 'move product' - is the action: a celebrity 'brings' goods from brand to viewer. 达人 (lit. 'attained person', borrowed from Japanese 達人 'expert') is the role suffix. Compare 带货主播 - same job, more livestream-flavored.

culture

Top examples: 李佳琦 (Li Jiaqi, cosmetics), 罗永浩 (Luo Yonghao, electronics & general goods), 辛巴 (Simba, Kuaishou's biggest seller). A single 'good' 带货达人 can move hundreds of millions of yuan in a single livestream.

Stroke Order

带 dài

货 huò

达 dá

人 rén