带货达人 (dàihuòdárén): livestream sales star

Literally 'bring-goods talent'. 带货 (dàihuò) — 'to sell-through' or 'move product' — is the action: a celebrity 'brings' goods from brand to viewer. 达人 (dárén, lit. 'attained person', borrowed from Japanese 達人 'expert') is the role suffix. Compare 带货主播 — same job, more livestream-flavored.

culture

Top examples: 李佳琦 (Li Jiaqi, cosmetics), 罗永浩 (Luo Yonghao, electronics & general goods), 辛巴 (Simba, Kuaishou's biggest seller). A single 'good' 带货达人 can move hundreds of millions of yuan in a single livestream.