Hybrid noun:
带货 ('to bring goods', i.e. drive sales for products) +
主播 ('host/anchor'). The icons are
李佳琦 (Li Jiaqi, the 'Lipstick Brother' on Taobao Live) and
薇娅 (Viya, before her 2021 tax-evasion ban). A top
带货主播 can move tens of millions of dollars of inventory in a single 4-hour stream —
双11 (Singles' Day) is their World Cup.
抖音,
快手 and
淘宝直播 are the main battlefields.
