Tóubù zhǔbō yī chǎng zhíbō de xiāoshòu'é néng shàng yì.
A top-tier livestreamer can rack up over a hundred million in sales in a single broadcast.
Tips
usage
头部 (literally 'head/top portion') is business-press jargon for 'top-tier' across many domains: 头部主播 top streamers, 头部博主 top bloggers, 头部企业 top firms, 头部网红 top influencers. The tier hierarchy is roughly 头部 (top) > 腰部 (yāobù, mid) > 尾部 (wěibù, tail/long-tail).
culture
李佳琦 (Li Jiaqi, 'Lipstick King') and 薇娅 (Viya) were the canonical examples through 2021; the term is now standard in any 双十一 sales-figure article.
