大张旗鼓

大張旗鼓

dàzhāng-qígǔ

idiom #27,169

Meanings

公司大张旗鼓地宣传新产品。

Gōngsī dàzhāngqígǔ de xuānchuán xīn chǎnpǐn.

The company launched a major promotional campaign for the new product.

他们大张旗鼓地举办了一场庆典。

Tāmen dàzhāngqígǔ de jǔbàn le yī chǎng qìngdiǎn.

They held a grand celebration with great fanfare.

memory

Literally 'spread out the flags and beat the drums.' Imagine an army displaying banners and drummers — a show of maximum pomp and force.

大 dà

张 zhāng

旗 qí

鼓 gǔ