宣传

宣傳

xuānchuán

verb HSK 3 #3,181

Meanings

宣 (declare) + 传 (spread) = to spread a message, i.e., publicize/promote.

他们在宣传新产品。

Tāmen zài xuānchuán xīn chǎnpǐn.

They are promoting a new product.

宣传效果很好。

Xuānchuán xiàoguǒ hěn hǎo.

The publicity effect is very good.

请帮忙宣传一下。

Qǐng bāngmáng xuānchuán yīxià.

Please help spread the word.

culture

宣传 can mean both neutral 'publicity/promotion' and politically loaded 'propaganda.' Context determines the tone.

usage

宣传部 is the 'Propaganda/Publicity Department' — an important government body in China.

宣 xuān

传 chuán