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口耳相传

口耳相傳
kǒu'ěrxiāngchuán
idiom

Meanings

  1. 1 passed from mouth to ear
  2. 2 to spread by word of mouth; oral transmission

Examples

这个故事在民间口耳相传了几百年。
Zhège gùshì zài mínjiān kǒu'ěrxiāngchuánle jǐ bǎi nián.
This story has been passed down by word of mouth for centuries.
这家小店的口碑全靠口耳相传。
Zhè jiā xiǎo diàn de kǒubēi quán kào kǒu'ěrxiāngchuán.
The little shop's reputation runs entirely on word of mouth.

Tips

usage
Two natural fits: (1) oral folk traditions — legends, recipes, songs; (2) grassroots marketing — word of mouth for small shops, indie products.
grammar
Apostrophe: kǒu'ěr — syllable break before the vowel-initial 耳 (ěr).

Stroke Order

口 kǒu
耳 ěr
相 xiāng
传 chuán