双11购物

雙11購物
Shuāngshíyīgòuwù
phrase

Meanings

  1. 1 Double Eleven shopping
  2. 2 Singles' Day shopping (the November 11 mega sale)

Examples

Jīnnián Shuāng shíyī gòuwù wǒ huā le sānqiān duō.
I spent over 3,000 yuan on Double Eleven shopping this year.
Tā zhǔnbèi le yí ge yuè zhuānmén wèile Shuāng shíyī gòuwù.
She prepared for a whole month just for Double Eleven shopping.

Tips

culture
11/11 — Singles' Day (光棍节) — was reframed in 2009 by Alibaba founder 马云 (Jack Ma) into a single-day e-commerce festival on Tmall. By 2021 it cleared ¥540 billion in 24 hours and became the world's largest shopping event, dwarfing Black Friday. 双11购物 is the umbrella activity: pre-sale deposits, midnight flash buys, livestream coupon hunts.
usage
双11 (or 双十一) is read 'Shuāng shíyī'. Add 购物 and you have the activity ('Double Eleven shopping') rather than the date. The whole sale now stretches across two waves and runs ~3 weeks despite being branded a 'day'.

Stroke Order

shuāng
gòu