中控屏 (zhōngkòngpíng): center console screen (in a car)

The 中控屏 has become a key differentiator in Chinese EVs. Tesla popularized the all-screen dashboard (no physical buttons) in the early 2010s; Chinese brands like NIO (蔚来), Xpeng (小鹏), and Li Auto (理想) responded with even larger screens. Critics call this 屏幕军备竞赛 (screen arms race).

usage

中控 ('central control') refers to the central console area; 屏 is short for 屏幕 (screen). Compare 仪表屏 (instrument cluster), HUD (抬头显示, head-up display), 副驾屏 (passenger screen).