UP主

UPzhǔ

noun

Meanings

1 uploader (person who uploads videos or content, especially on Bilibili)
2 video creator

Characters

uploader (English letters)

Examples

我关注了好几个美食UP主。

Wǒ guānzhù le hǎojǐ ge měishí UPzhǔ.

I follow several food vloggers.

这个UP主的视频质量很高。

Zhè ge UPzhǔ de shìpín zhìliàng hěn gāo.

This uploader's videos are very high quality.

想当UP主不是那么容易。

Xiǎng dāng UPzhǔ bú shì nàme róngyì.

Being a video creator isn't that easy.

Tips

culture

From Japanese うp主 (uploader), imported via Niconico and adopted by Bilibili as the standard term for channel owners. UP is pronounced by letter (yóu pī). Separate ecosystems: 博主 on Weibo, 博主/达人 on Xiaohongshu, 主播 for livestreamers.

Stroke Order

主 zhǔ