Valve's PC gaming platform, read as English 'Steam'. Mainland Chinese players use the global Steam store via VPN, plus the official
蒸汽平台 (Zhēngqì Píngtái, 'Steam China') variant launched in 2021 with a tightly censored game library. Major seasonal sale events (
夏促 xiàcù summer,
冬促 dōngcù winter) are major events in Chinese PC-gaming culture.