In April 2024 Huawei rebranded its long-running P-series as Pura, retiring the 'P for photography' shorthand in favour of a name they positioned as evocative of 'pure' design. The Pura 70 launched with notable camera upgrades and, again, domestic Kirin silicon — reinforcing Huawei's message of self-reliance under US sanctions.
usage
Almost always written with the 华为 prefix in Chinese text: 华为Pura 70 Pro. Pronounced English-style 'pyoor-ə'.
