Launched in 2016 as Huawei's mid-range style-forward line, Nova emphasises front-camera selfies, colourful finishes, and celebrity endorsements — it plays the same market slot as Apple's non-Pro iPhones and Samsung's A series. Frequent ambassadors have included Guan Xiaotong (
关晓彤) and Yi Yangqianxi (
易烊千玺).